HomeNEURO·PREDICT
Case Study · Vol. 01Neuropredict 2026neuropredict.eu
● LIVE Attention · Emotion · Intent

For twenty years,
the best creative won.
That's still true.

Document
Case Study · Vol. 01
Subject
Luxury TVC · Spring 2025
Runtime
58 seconds
Method
Multimodal neural analysis
Benchmark
60,000+ campaigns
01 / 04
The Market Evidence

Creative quality is the single most powerful driver of advertising ROI and the least measured variable in most agency workflows.

33% of marketers still have no method to measure creative effectiveness at all. Google's CPC rose 13% in 2024. Every late revision round is budget already committed.

70%
of campaign success driven by creative
Google / MAGNA
4×
more profit from high-quality creative
Kantar & WARC
86%
of digital ad sales lift from strong creative
Nielsen
up to 7.4×
more short-term sales from creative best practice
Meta / Nepa
The gap
Most creative testing tells you what people say. Neuropredict measures what the brain actually does frame-level attention, second-by-second audio emotion, brand entities identified with confidence scoring. Benchmarked across key neural dimensions including Attention and Emotional Valence, alongside audio emotion, brand identification, and scene-level analysis.
02 / 04
Case Study · Neural data vs. market reception

A luxury Spring 2025 TVC deconstructed second by second.

A 58-second handbag campaign, analysed by Neuropredict before the market reacted. What the system surfaced, then validated against independent press coverage.

● Reference frameFace & emotion · T 33.4s
SourceChanel S.A. · YouTube
Attention score0.68 · gaze · sustained
AnalysisNeuropredict 2026
Subject campaign

Luxury handbag TVC · Spring 2025 · 58 seconds

A director-led fashion film for Chanel's Spring 2025 accessory release. Starring Jennie. Direction by Gordon von Steiner. After release, Chanel's brand value surged 40% to $37.9B that year Brand Finance, 2025. Here is what Neuropredict's system found. Press coverage below was consulted only after the analysis was complete. Used as external validation, not as a guide.

The Impression
“Viral.”
Who What Wear
“One of the buzziest accessories of 2025.”
The subject house is not a Neuropredict client. This analysis was run on a publicly available campaign to demonstrate system capabilities, cross-referenced against independent press coverage as external validation.
03 / 04
The Findings

Three mechanisms, each one a decision an agency would otherwise get wrong.

Every finding below is a point in the edit where neural data contradicts the intuition of the room. The commentary shows what happens with the data, and what happens without it.

01
28.0s 40.0sAttention dip · vocal moment

The attention dip that saves the campaign.

Product attention dropped at the film's vocal moment, a laugh, intimate and unguarded. Frame-level data shows this earns audience trust before the product reveal. An agency without this data would cut it. That would be the wrong call.

Without data
Cut the laugh. Tighten the edit. Ship a technically cleaner film that performs worse.
What happened
The sequence stayed. The intimacy of that moment is what makes the product feel aspirational rather than advertised, the data proves it was the right call.
02
42.0s 48.0sArousal peak · audio

Emotional peak engineered for maximum recall.

Arousal climbs sharply across this window, top-tier across the luxury TVC category. Memory encoding is strongest at peak arousal. The product was front and centre throughout this window. Whether by design or instinct, the structure works and the data shows exactly why.

Without data
Treat the soundtrack as mood-setting. Miss the causal link between audio arousal and product memory.
What happened
The product sat in-frame through the emotional peak. Memory encoding was strongest exactly where it mattered most.
03
55.6sBrand confirmed at the close

Product confirmed at the optimal close.

At the final frame before the end card, Neuropredict identified the product at the optimal close. Attention, product presence, and explicit naming converged simultaneously. This is the moment agencies must protect in any edit.

Without data
Allow a late revision to trim the outro. Lose the convergence window.
What happened
The product was called one of the buzziest accessories of 2025 within weeks of release. The visual close had done its job.

Three moments. Three decisions an agency would get wrong without the data. The laugh that looks disposable. The peak that looks decorative. The close that looks expendable. Neuropredict caught all three.

04 / 04
NeuroPulse Timeline · Preview

The campaign and the neural data playing in sync.

Press play. The original film runs on the left. Neuropredict's gaze heatmap runs on the right, every hotspot, every object score, frame-for-frame. The timeline below moves with them. The arousal dip at 28–35s and the peak at 42–48s become visible as they happen.

● Original campaignSource · Chanel
ORIGINAL FOOTAGE · FAIR DEALING · COMMENTARY & REVIEW58.0s
● Neuropredict · Gaze heatmapAttention · Object salience
ATTENTION OVERLAY · FRAME-LEVELFPS 24
Dip · 28s
Peak · 45s
Named · 55.6s
00.0 / 58.0s
SYNCED
02 · NEUROPULSE TIMELINE · CHANEL 25 CAMPAIGN
PREVIEW
ATTENTIONAROUSALAUDIO ENERGYMOOD TAGSBRAND /PRODUCTSCENEAI RECS0s5s10s15s20s25s30s35s40s45s50s58sHOOKPRODUCT INTROLIFESTYLE WALKBACKSTAGEURBAN EDITORIALFACE & EMJOY PEAKBRAND CLOSE-UPOUTRO / CTA28–35s · AROUSAL DIP42–48s · AROUSAL PEAK55.6s · BRAND CONFIRMED
Attention (gaze) Arousal (emotion) Audio energy Mood tags Brand / product Scene markers
T · 28–35s

Arousal softens at the laugh.

The only vocal moment of the film. Attention deliberately loosens, an intimacy beat before the product reveal.

T · 42–48s

Audio engineered for memory.

Top-tier arousal across the category. The product sits in-frame through the peak. Memory encodes where emotion spikes.

T · 55.6s

Convergence at the close.

Attention, presence and naming all resolve on one frame. Protect this at all costs in the final cut.

AttributionReference footage shown for the purposes of illustration and fair comment on the neural analysis performed. Original campaign © Chanel S.A. and its licensors; all rights reserved. Neuropredict is not affiliated with or endorsed by Chanel, Jennie, or Gordon von Steiner. Heatmap and analytics overlay © Neuropredict 2026.
· PRO
NeuroPulse Pro View · Preview

Attention · Arousal · Audio · Brand · Scene · AI recommendations.

Frame-level drill-down into a single moment, the kind of detail every second of the film is scored against.

PRO VIEW · FRAME 00802 · T = 33.4s
neuropredict.eu/analysis/chanel25 ↗
Current frame
Frame · T 33.4s

Scene · Face & emotion
FRAMES ANALYSED   ·   1,392 / 1,392
ENTITIES DETECTED   ·   47
BRAND CONFIDENCE   ·   0.98
Neural signal lanes · Live
Attention
0.68
Gaze · Rapid
0.72
Gaze · Sustained
0.55
Valence
+0.82
Arousal
0.47
Audio energy
0.60
Cognitive load
0.38
Clarity
0.91
Brand presence
0.24
● AI AdvisoryTrust moment detected. Vocal intimacy reduces brand load on purpose, maintain in cut. Raising brand presence here will flatten the emotional arc and degrade recall at T+14s.
Entities · Frame 00802
Face · smile0.94
Human · person0.99
Hand0.88
Bag · accessory0.62
Hair · motion0.71
Urban · street0.66
Ambient · laughter0.81
Scene tag
Face & emotion
HUMAN MOMENT · LOW BRAND LOAD
Run this on your next brief.

Upload any image
or video see what
your audience will do
before it goes live.

Frame-level attention. Second-by-second emotion. Brand entities identified with confidence scoring. Benchmarked against 60,000+ campaigns. Delivered in minutes.

Book a live demo →neuropredict.eu ↗
Neuropredict · Creative Intelligence Platformteam@neuropredict.eu© 2026 · Neuropredict